Having a website, it is of utmost importance to know how to enhance the WordPress Title and Tagline. The title and its tagline are key elements of your WordPress website. Also, these are the first things noticed by your visitors. So, it is important that you make the title and its tagline worthy.
The WordPress title and tagline are the leading expositions for websites under any niche such as technology, business, food, travel, photography, and so on as your audiences get the idea of what the website is about from these two elements. Moreover, it aids in building your brand well. Another advantage of having an optimized WordPress title and tagline is Search Engine Optimization (SEO) as it will communicate your website’s style to first-time viewers.
You will come across billions of WordPress websites online with each passing day. If you are a newbie to building and organizing a website, I can totally understand it may be overwhelming for you by the cut-throat market. Also, it is very challenging to make your website stick out from the crowd and drive more traffic to your site. The ultimate step in getting noticed is to have a striking WordPress title and tagline.
What is a WordPress Title and Tagline?
By the name itself, it is very apparent that the title is the name of the website. It is how people distinguish your brand and how they look for your website on the web. On the contrary, the tagline is a brief statement that is quite similar to a slogan or a subtitle often written underneath the title. Furthermore, it functions as a short description of what is the site is about and why it remains.
The combination of attention-drawing titles with a prominent and descriptive tagline makes your website more powerful when trying to attract more viewers. The WordPress title and tagline provides the name of the site and concisely explains what can be gained from the particular website which could be WordPress themes, guides, plugins, etc.
To come up with a striking title and a creative tagline may consume some time however, it is worth the effort. These two elements contribute to make your WordPress website stand out from the crowd. Additionally, they also inform the readers what your site is about, as well as the tone and style to expect from it.
Why your WordPress title and tagline matter?
There are multiple reasons why a WordPress page title and its tagline matter. The WordPress title and tagline portray the whole work of your website and attract your audience. It serves as most viewers’ foundation for the content of your site. Basically, the title of your website along with the tagline tells the visitor what your website is about.
Most WordPress themes offer a title and its tagline at the top of the page, often within the header area. Some website owners do not pay much attention to these elements but optimizing a WordPress tagline can bring amazing results in the long run.
Some of the major reasons why the WordPress title and tagline are important are mentioned below.
- It conveys your website’s focus or niche.
- It provides a preview of the content that is available on your site.
- They can provide a preview of your site’s style and reinforce your branding.
- Search engines pay attention to titles and taglines, which means it is a relevant Search Engine Optimization (SEO) factor.
In case you have made a hasty choice while building a site due to any of the reasons then you don’t have to think much because changing the WordPress title and tagline is very easy in WordPress. Along with that, optimization is also as simple as changing these elements.
Steps to enhance your WordPress Title and Tagline
While optimizing your WordPress site’s title and tagline there are many aspects you should keep in your mind such as:
The title is the most important element of the site and is displayed almost all the time on your page. However, it is quite different for the tagline of the website as some themes don’t show the tagline unless you enable the option specifically. It depends on the theme how you do it. The easiest way is to go to Appearance and then customize it as you navigate it from your admin panel. Another way is to use the plugin.
Now, let us get to know how to actually enhance your WordPress title and tagline.
Step 1: Consider the style and niche of your site
The first two things viewers notice when they come across your page are the WordPress title and tagline, so it is crucial that they represent your website as a whole. After that, you need to decide the style and niche of your site as it must complement both the title and its tagline.
A niche is basically the main foundation of your website as it reflects the concept of your site as a whole. That is why; your tagline and title must represent the niche of your website. For example, Garnier is a very popular shampoo. It has a tagline “Take care”, which gives us the idea that we can take good care of our hair using the product.
The WordPress title and tagline should tell visitors what your site is about and who you’re trying to attract.
Step 2: Include strong and relevant keywords
The next step after choosing the style and niche of your website is the use of powerful and relevant keywords. It is unarguably crucial to keep in mind that search engines (such as Google, Bing, Yahoo ) bots will be exploring your site to learn more about it. It is of utmost importance to think of keywords very wisely as they can either break your website or strongly build it. Not to forget, you must already have some main important keywords – try to smartly integrate them in your website title and tag line.
For instance, NeverBounce has used the keywords such as email verification and email cleaning services in a prominent location. Furthermore, you will see the primary tagline switches phrases, multiplying the keyword usage with one line when you visit its website.
Step 3: Consolidate WordPress title and tagline with overall stamping
The site title and its tagline are the first two things your audiences will notice on your website, so it is a good idea to integrate them into the stamping of the product as a whole. Promoting plays a key role on your website. To be more precise, elementary factors such as logo and color scheme your site ‘stick’ in people’s minds and aid in your visibility online. Trust me; it adds a lot to your site.
Keep up the stability throughout your site and its factors to consolidate your WordPress title and tagline. Using a logo within the title, turning the title and tagline of your website into a logo is a smart move. In addition to this, proper use of color also contributes to your website.
Having a WordPress title and tagline relevant to the style and niche of your website is very important. Choosing the wrong title can spoil the image of your website. However, a catchy title and tagline draw the attention of more people to your site. Besides that, they can also add a positive brand impact on your users if used properly. The tagline must be clear and easy to understand what your website does for the users or what your website is about.